This was a week long project where one of the biggest Irish Minecraft Youtube channels was starting a separate gaming channel and asked me to create a youthful and cool ident for his new upcoming channel.
This was a very open brief, with very few limitations. After discussing the brief with the channel holder we established that a few elements were necessary to the final design; water, sharks and sunshine.
The result of this was more or less an experiment whether I can make something in the short period of time that would be attractive and cool, representing the channel, that also fits into the same area of content amongst the other channels.
Several dynamics test were done to make sure the main text and ropes surrounding it were animating appropriately, also simple character rigging and weighting was undertaken to make sure the animation of the sharks was as fluid as possible.
The entirety of the project was built and rendered using Maxon Cinema 4D and composited in Adobe After Effects.